Now Reading: OpenAI eyes India-specific products as ChatGPT usage doubles
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OpenAI eyes India-specific products as ChatGPT usage doubles
OpenAI is exploring a distinct version of its products for India, where much of the company’s growth is coming from, according to Vijaye Raji, its chief technology officer of applications. ChatGPT usage in India has doubled over the past year (the twelve months before 16 October 2026). Business Standard reports that Raji said the company is building Hindi voices and courting Indian developers and enterprises.
The Hindu Business Line adds that OpenAI is rolling out GPT-Live-1.1, an upgrade to its voice technology, including two Hindi voices, Neer and Leher. The company launched a low-cost subscription plan, ChatGPT Go, at Rs 399 per month, initially only in India. Raji said India is an audio-first market and a learning the company is taking back to its product team. Token usage for coding has grown about 17-fold since February, Raji said.
Indian Opinion Analysis
Both outlets report the same announcements from Raji, but with different emphases. Business Standard leads with OpenAI exploring a distinct India-specific product version, framing India as shaping the company's product strategy. The Hindu Business Line leads with the usage doubling figure and expands on pricing, enterprise support, and safety measures, giving a more comprehensive business update. Neither outlet adopts a critical stance, both present the company's statements without challenge. The balanced reading is that OpenAI is deepening its India investment through localised voice, affordable subscriptions, and developer tools, with usage growth as the headline metric.
Coverage: 2 sources, 2 neutral
Sources (2): business-standard.com (neutral report), thehindubusinessline.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
