
Pickleball World Cup founders Hercilio and Miranda Cabieses have predicted India will be a major contender for the 2026 event. In an exclusive interview with Times Now, they said India's ecosystem, Bollywood…
Pickleball World Cup founders Hercilio and Miranda Cabieses have predicted India will be a major contender for the 2026 event. In an exclusive interview with Times Now, they said India's ecosystem, Bollywood stars, franchise leagues, creators and marketing, makes the country a fascinating case study for the sport's commercial growth. They envision pickleball evolving into a glamorous, Formula One-style experience with destination tournaments, music and fashion. The founders stressed that fairness must remain central: everyone, regardless of background, should have a chance to represent their country. They also called for global stakeholders to align behind the shared goal of Olympic inclusion.
Boosters of pickleball often paint its rise as a frictionless story of fun and inclusivity. The founders’ Olympic dream and commercial ambition risk repeating the mistakes of other sports: letting money and celebrity dilute the very accessibility that drew players in. The real test isn't whether Bollywood stars pick up paddles, but whether India can produce a competitive national team from its grassroots by 2026. That will show if the sport's soul survives its glamour phase.
Source: timesnownews.com
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