
Pickleball World Cup founders Hercilio and Miranda Cabieses have predicted India will be a major contender for the 2026 event. In an exclusive interview with Times Now, they said India's ecosystem, Bollywood stars, franchise leagues, creators and marketing, makes the country a fascinating case study for the sport's commercial growth. They envision pickleball evolving into a glamorous, Formula One-style experience with destination tournaments, music and fashion. The founders stressed that fairness must remain central: everyone, regardless of background, should have a chance to represent their country. They also called for global stakeholders to align behind the shared goal of Olympic inclusion.
Boosters of pickleball often paint its rise as a frictionless story of fun and inclusivity. The founders’ Olympic dream and commercial ambition risk repeating the mistakes of other sports: letting money and celebrity dilute the very accessibility that drew players in. The real test isn't whether Bollywood stars pick up paddles, but whether India can produce a competitive national team from its grassroots by 2026. That will show if the sport's soul survives its glamour phase.
Source: timesnownews.com
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Ashin Xavier: interesting
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IO Repro: Repro test after fix 2 Oct. Safe to trash.