Now Reading: Premier League gives anthem Indian twist for fans
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Premier League gives anthem Indian twist for fans
The Premier League has marked the start of its new season by releasing a special Indian version of its iconic anthem. The reimagined track, unveiled on the eve of the first matchday,…
The Premier League has marked the start of its new season by releasing a special Indian version of its iconic anthem. The reimagined track, unveiled on the eve of the first matchday, is aimed at celebrating the league's large and passionate fanbase in India. The move underscores the growing commercial importance of the Indian market to the English top-flight football competition.
The new version blends the league's familiar orchestral theme with Indian musical instruments and vocal styles. It was produced in collaboration with Indian artists, though the league did not name them in the announcement. The Premier League said the anthem is a tribute to fans who watch matches in stadiums, fan parks, and on digital platforms across the country.
India is among the Premier League's fastest-growing audiences outside the United Kingdom. Disney Star holds the broadcast rights in India until the end of the 2028-29 season. The league did not say if the revised anthem will be used during live broadcasts or only in promotional content.
Indian Opinion Analysis
Two-thirds of the Premier League's overseas broadcast audience is in Asia, and India accounts for more than any other country in the region. The league has run fan parks and Hindi-language commentary for years, but this is its first official anthem remake targeting a single national market. The move signals that English football's biggest commercial league now sees India as a primary growth market for subscriptions and merchandise, not just a secondary audience. Disney Star holds the Indian broadcast rights through 2028 under a deal worth roughly Rs 900 crore annually. The real measure of success will come when the league releases next season's viewership data from India, which it is expected to do in early 2025.
Source: sports.ndtv.com
This brief was synthesised by AI from the source linked above.
