Now Reading: Premier League study shows Indian fans have high spending power
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Premier League study shows Indian fans have high spending power
A JioStar study conducted with Nielsen says 70% of Premier League fans in India pay monthly credit card bills above Rs 40,000, and 67% have a CIBIL score of 751 or higher.…
The Story in Brief
A JioStar study conducted with Nielsen says 70% of Premier League fans in India pay monthly credit card bills above Rs 40,000, and 67% have a CIBIL score of 751 or higher. 87% are paid subscribers to OTT, music or sports platforms. The league now has 144.5 million followers in India, and its reach across JioStar platforms has grown 2.4 times in five years.
Indian viewers watched 9.04 billion minutes of Premier League football in the 2025/26 season, with linear television watch-time three times that of the UEFA Champions League. Non-metro markets are growing fast: Rajasthan, Bihar/Jharkhand and Uttar Pradesh now account for nearly 25% of viewership, up from 12% five years ago.
The Indian Opinion
The study punctures the lazy narrative that Indian football fans are mostly casual or low-spending. But the numbers come from a league-branded study, so independent verification would help. A key test: will the Premier League's next India broadcast deal reflect this reported affluence?
Source: economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
