
Radhika Gupta, CEO of Edelweiss Mutual Fund, has drawn a sharp line between gold jewellery and financial gold as an investment. In interviews with businesstoday.in and NDTV Profit, Gupta said women should…
Radhika Gupta, CEO of Edelweiss Mutual Fund, has drawn a sharp line between gold jewellery and financial gold as an investment. In interviews with businesstoday.in and NDTV Profit, Gupta said women should separate buying gold for personal use from buying it for their portfolio. Jewellery carries making charges, storage costs and security concerns, and is rarely sold when cash is needed urgently, she argued.

Gupta recommended buying financial gold, through gold funds or ETFs, instead of physical gold. She used the 'Indian thali' analogy to say gold should be only one part of a diversified portfolio alongside equities and debt. Gupta also stressed liquidity: she recalled her mother-in-law valuing mutual funds for the 'dignity of money', the ability to access funds during a crisis without depending on a bank manager or waiting for a policy to mature.
NDTV Profit's separate report noted that global fund managers, Indian retail investors and households pledging jewellery for loans are all betting on gold for different reasons. Gupta's core message remains that an asset may hold value or carry emotional significance without being a useful financial investment. The key test, she said, is whether the asset earns returns, over what time, and how easily the wealth can be accessed.
Businesstoday.in's story is an advice piece: Radhita Gupta's distinction between jewellery as adornment and financial gold as investment. The outlet treats it as a lifestyle finance tip, neutral in stance. NDTV Profit's story, by contrast, is a market-news lede that frames the same gold trend as a broad betting spree by global funds, retail investors and borrowers. The difference: businesstoday.in targets the individual saver's decision, NDTV Profit targets the macro trend. Neither is government-critical or pro-government. The measured read: Gupta's 'dignity of money' concept, liquid, accessible wealth, is the counterweight to the gold rush narrative. Watch retail gold holdings data for the next fortnight, which will show if the rush is sustained.
Coverage: 2 sources, 2 neutral
Sources (2): businesstoday.in (neutral report), ndtvprofit.com (neutral report)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.