Now Reading: WGC report: Gen Z to unlock Rs 315 lakh crore gold hoard
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WGC report: Gen Z to unlock Rs 315 lakh crore gold hoard
India's Gen Z could unlock an estimated Rs 315 lakh crore worth of idle household gold, says the World Gold Council's 'Swarnim Udaan 2047' report released Tuesday. The report estimates Indian households…
The Story in Brief
India's Gen Z could unlock an estimated Rs 315 lakh crore worth of idle household gold, says the World Gold Council's 'Swarnim Udaan 2047' report released Tuesday. The report estimates Indian households hold 31,000 tonnes of gold, though The Hindu notes a separate figure of over 25,000 tonnes. The council recommends creating a National Gold Board and an integrated ecosystem linking monetisation, recycling, and digital gold to mobilise this dormant asset.
The Hindu reports that jewellery demand fell 17% in the first half of 2026, while investment demand via ETFs hit record highs. The shift is driven by elevated prices and younger investors. The Economic Times adds that Gen Z, expected to drive $2 trillion in spending by 2035, prefers digital gold and liquidity over traditional jewellery.
The Indian Opinion
The World Gold Council's rosy picture of Gen Z unlocking a gold revolution clashes with the government's failed Gold Monetisation Scheme, which stumbled on tax and procedural hurdles. Is the young investor really ready to bypass family jewellery for ETFs and digital receipts, or will tradition hold? The real test is whether the proposed National Gold Board gets off the ground, or remains just another report recommendation.
Sources (2): retail.economictimes.indiatimes.com, thehindu.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
