Now Reading: Gen Z may unlock India’s Rs 315 lakh crore gold holdings
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Gen Z may unlock India’s Rs 315 lakh crore gold holdings
India’s Gen Z could help bring an estimated 31,000 tonnes of household gold, valued at nearly Rs 315 lakh crore, into productive financial channels, according to the World Gold Council’s Swarnim Udaan…
The Story in Brief
India’s Gen Z could help bring an estimated 31,000 tonnes of household gold, valued at nearly Rs 315 lakh crore, into productive financial channels, according to the World Gold Council’s Swarnim Udaan 2047 report. The cohort, born roughly between 1997 and 2012, is showing interest in digital gold and technology-enabled investment products alongside jewellery.
The report proposes linking gold monetisation, recycling, electronic gold receipts, bullion banking and gold-backed products. It also recommends a National Gold Board and Gold Innovation Centre. India’s jewellery market was valued at nearly Rs 4.5 lakh crore in 2025, while Gen Z is expected to drive nearly $2 trillion in consumer spending by 2035, the report said.
The Indian Opinion
The easy narrative is that a smartphone generation will automatically turn family gold into productive capital. That overlooks trust, price risk, regulation and the emotional value of jewellery. Digital products can improve access, but they must offer clear ownership, reliable redemption and strong safeguards. The real test is whether households voluntarily place even a small, measurable share of their gold into regulated channels without losing confidence.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
