Now Reading: Royal Enfield September sales hit record 1.34 lakh units
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Royal Enfield September sales hit record 1.34 lakh units
Royal Enfield sold 1,33,958 motorcycles in September 2026, its highest ever monthly sales. This is an 8 per cent rise from the 1,24,328 units sold in September 2025. Domestic sales stood at 1,21,326 units, up 7 per cent year-on-year, while exports rose 17 per cent to 12,632 units.
In the April-September half, the company sold a total of 7,09,096 motorcycles, a 20 per cent increase from the 5,91,903 units sold in the same period last fiscal. Domestic half-yearly sales rose 23 per cent to 6,42,021 units. However, half-yearly exports fell 5 per cent to 67,075 units.
The company recently launched an updated Himalayan with a 443cc engine. Due to overwhelming demand, bookings for this model have been suspended as the waiting period has reached six months.
Indian Opinion Analysis
Both aajtak.in and businesstoday.in report September sales figures for two-wheeler manufacturers, but each covers a different company. aajtak.in leads with Royal Enfield's record-breaking monthly sales of 1,33,958 units and highlights the suspension of Himalayan bookings due to six-month waiting periods. businesstoday.in reports Bajaj Auto's total sales rising 5 per cent to 5,38,443 units, driven by a 32 per cent export surge even as domestic sales fell 9 per cent. The two stories are independent company reports rather than competing narratives on the same event. The differing domestic-versus-export dynamics show contrasting market strengths for the two manufacturers. aajtak.in notes that Royal Enfield's half-year exports dropped 5 per cent, while businesstoday.in records a 34 per cent jump in Bajaj Auto's two-wheeler exports.
Coverage: 4 sources, 2 neutral
Sources (4): bhaskar.com, bhaskar.com (2), aajtak.in (neutral report), businesstoday.in (neutral report)
This brief was synthesised by AI from the 4 sources linked above, so one read covers every framing they carry. Methodology and corrections.
