Now Reading: Sony launches Rs 29 lakh 115-inch Bravia 9II True RGB TV
-
01
Sony launches Rs 29 lakh 115-inch Bravia 9II True RGB TV
Sony has expanded its flagship Bravia 9II lineup with a 115-inch True RGB model priced at Rs 28,99,990 under best buy, with an MRP of Rs 45,99,900. The new series uses RGB Backlight Master Drive Pro for independent pixel control and includes Luminance Booster Pro for brightness. The 115-inch variant features a 12-speaker Acoustic Multi-Audio+ system with two subwoofers.
The Bravia 9II series starts at 75 inches and runs on Sony's XR processor with AI. The Bravia 7II begins at 55 inches. Both models run Google TV and will receive Gemini through a future OTA update. The 115-inch Bravia 9II availability will be announced soon, while Bravia 7II models are available at Sony stores, electronics outlets and e-commerce platforms across India.
Indian Opinion Analysis
The Hindu's coverage focuses entirely on the flagship 115-inch model and its technical specifications, presenting Sony's market positioning without challenge. The other two Hindustan Times articles are buying guides in the same price bracket and do not cover the Bravia 9II launch, meaning no outlet offered an independent price-value assessment. A careful reader should note the wide gap between the best-buy price and MRP, and that the 115-inch model lacks the anti-glare screen found on smaller Bravia 9II variants. Watch for actual retail pricing and whether Sony's premium strategy sustains demand above 75 inches.
Coverage: 3 sources, 3 neutral
Sources (3): thehindu.com (neutral report), hindustantimes.com (neutral report), hindustantimes.com (2) (neutral report)
This story was synthesised by AI from the 3 sources linked above. Methodology and corrections.
Updated: this story now draws on 3 sources.
