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All posts tagged in Gen Z fashion

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Gen Z fashion

Business & Economy3 months ago

Peter England launches VYBE for Gen Z inspired by Instagram looks

Peter England has introduced VYBE, a lifestyle collection targeting Gen Z shoppers who discover fashion through screenshots of Instagram posts, creator outfits, and Reels rather than by category. Brand chief business officer…

Business & Economy3 months ago

Peter England launches VYBE sub-brand to win Gen Z shoppers

Aditya Birla Lifestyle Brands-owned Peter England has launched VYBE, a sub-label targeting Gen Z shoppers with faster product drops, creator-led marketing and a focus on complete outfits rather than standalone categories. Chief…

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