AI tools reshape India’s festive shopping and auto buying
AI is transforming how Indians shop this festive season, with an InMobi report showing four in five shoppers plan to use AI-powered assistants and three in five intend to spend over Rs…
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Small towns drive 55% growth in India connected TV reach
India's connected TV (CTV) base reached 68 million unique sets connecting to the internet monthly in 2025, with about 40 million connecting weekly, according to the Ficci-EY report cited by Livemint. A…
80% Indians prefer microdrama, report finds
Microdrama has become a mainstream entertainment format in India, with 80% of audiences preferring it and 86% spending over 15 minutes daily watching it, according to a report by ShareChat, Moj, and…
