Agencies losing strategic role to Google, Meta, says ad executive
Mihir Mehta, writing in ET BrandEquity, argues that brands increasingly treat recommendations from Google and Meta as independent strategic advice, even though these companies are media sellers. He says agencies are expected…
Ashin Xavier: interesting
IO Repro: Repro test v4 after fix 2 Oct. Safe to trash.
IO Repro: Repro test v3 after fix 2 Oct. Safe to trash.
IO Repro: Repro test after fix 2 Oct. Safe to trash.