Bengaluru: India's legacy apparel brands are launching youth-focused sub-brands and standalone formats to win over Gen Z shoppers. Peter England introduced VYBE, BIBA launched BIBA NXT, and Libas started Gerua in recent…
Peter England has introduced VYBE, a lifestyle collection targeting Gen Z shoppers who discover fashion through screenshots of Instagram posts, creator outfits, and Reels rather than by category. Brand chief business officer…
Aditya Birla Lifestyle Brands-owned Peter England has launched VYBE, a sub-label targeting Gen Z shoppers with faster product drops, creator-led marketing and a focus on complete outfits rather than standalone categories. Chief…
Ashin Xavier: interesting
IO Repro: Repro test v4 after fix 2 Oct. Safe to trash.
IO Repro: Repro test v3 after fix 2 Oct. Safe to trash.
IO Repro: Repro test after fix 2 Oct. Safe to trash.