Now Reading: Toxic advance bookings top Rs 33 crore ahead of August 26 release
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Toxic advance bookings top Rs 33 crore ahead of August 26 release
Yash-starrer Toxic: A Fairy Tale for Grown-Ups has crossed Rs 33 crore in advance ticket sales across India ahead of its worldwide release on August 26. BookMyShow has sold more than 6.83…
Yash-starrer Toxic: A Fairy Tale for Grown-Ups has crossed Rs 33 crore in advance ticket sales across India ahead of its worldwide release on August 26. BookMyShow has sold more than 6.83 lakh tickets, placing the film seventh on the platform's all-time top 10 advance-sales list, ahead of Kalki 2898 AD and Jailer. PVR has recorded Rs 7.90 crore gross from over 1,700 shows, while INOX reported Rs 5.40 crore and Cinepolis Rs 1.85 crore in advance sales.
The Telangana and Andhra Pradesh governments have approved ticket price hikes for the film. Telangana allows a Rs 50 hike in single screens and Rs 100 in multiplexes for 10 days, with conditions including a Rs 1 crore transfer to a film employee welfare fund and mandatory anti-narcotics ads. Andhra Pradesh has approved special pricing including Rs 600 for benefit shows. Distributor Dil Raju, who reportedly acquired the Telugu rights for Rs 120 crore, has faced criticism for opening Telugu advance bookings late, though the film's strong national pre-sales suggest high demand.
Tracktollywood.com reports that Toxic needs a strong theatrical run to justify the Telugu investment. Cinemaexpress.com notes the film could head towards a Rs 100 crore worldwide opening if advance trends translate into occupancy. Overseas numbers are also strong: in the US, the film has collected $292,541 from 362 theatres. In the UK, it releases across more than 400 screens.
Indian Opinion Analysis
Tracktollywood.com's two articles frame the Telugu release planning as questionable, emphasising the Rs 120 crore rights cost and late booking opening. Cinemaexpress.com and ndtvprofit.com offer neutral reporting focused on advance booking numbers and ticket price approvals. The critical framing overstates the risk by omitting that strong national pre-sales (Rs 33 crore) indicate robust demand regardless of the Telugu window. The balanced reading is that while the late opening in Telugu states is unusual, the all-India advance numbers suggest the film has momentum. The first day collections on August 26 will be the real test of whether the delayed Telugu bookings matter.
Coverage: 5 sources, 1 government-critical, 4 neutral
Sources (5): tracktollywood.com (neutral report), tracktollywood.com (2) (neutral report), tracktollywood.com (3) (government critical), cinemaexpress.com (neutral report), ndtvprofit.com (neutral report)
This story was synthesised by AI from the 5 sources linked above.
Updated: this story now draws on 5 sources.
