Now Reading: Vi Movies & TV launches regional OTT add-on pack at Rs 35
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Vi Movies & TV launches regional OTT add-on pack at Rs 35
The Story in Brief
Vodafone Idea (Vi) has launched a regional entertainment add-on pack at Rs 35 for its Vi Movies & TV platform. The pack lets eligible prepaid subscribers pick any two streaming services from six regional OTT platforms: SonyLIV South, Chaupal, ManoramaMAX, KLiKK, AddaTimes and Aao NXT, covering Tamil, Telugu, Malayalam, Kannada, Punjabi, Haryanvi, Bhojpuri, Bengali and Odia content.
The mobile-only pack offers 28 days of access to the two selected services and includes 1GB of mobile data valid for seven days. Users need an active base service-validity plan and can buy the pack via the Vi app or authorised third-party recharge channels. Access is activated after logging into the Vi Movies & TV app with the registered Vi number and choosing two platforms.
Indian Opinion Analysis
The Rs 35 add-on pits Vi’s platform directly against standalone OTT subscriptions that often cost Rs 50 to 100 a month for one service. By bundling two choices from a six-service slate spanning nine languages, Vi bets that a low entry price will nudge prepaid users who already pay for base validity into staying on its network. The 1GB data bundled is modest, lasting only seven days, so heavy streamers will still need separate data plans. Vi has not disclosed how many subscribers have taken the pack since launch, leaving its traction unclear.
Source: fonearena.com
This brief was synthesised by AI from the source linked above. Methodology and corrections.
