Now Reading: Tata Play launches Rs 199 app for live TV on smart TVs
-
01
Tata Play launches Rs 199 app for live TV on smart TVs
Tata Play has launched Tata Play Smart, a streaming app that brings over 500 live television channels to connected TVs without a set-top box or dish antenna. The service costs Rs 199 per month for the first language and Rs 99 for each additional language. It is available on Samsung, Android TV, VIDAA, Google TV, FireTV, and mobile devices.
The launch comes as India's paid DTH industry loses subscribers. The active DTH subscriber base fell 13.4% year-on-year to 48.56 million as of 30 June 2026, according to TRAI. Tata Play remains the largest DTH operator with 14.84 million subscribers and a 30.56% market share, but posted a net loss of Rs 551 crore in 2025-26. MD and CEO Harit Nagpal said the company sees DTH and streaming coexisting, with over 100 million households yet to buy their first TV.
Indian Opinion Analysis
Tata Play has launched Tata Play Smart, a streaming app offering over 500 live TV channels without a set-top box or dish antenna, priced at Rs 199 per month for the first language. The app targets India's growing connected TV base, which the Ficci-EY report put at 68 million unique sets in 2025. Tata Play's DTH subscriber base stood at 14.84 million as of 30 June 2026, though the paid DTH industry lost 13.4% of its active subscribers year-on-year. The company posted a net loss of Rs 551 crore in 2025-26. MD and CEO Harit Nagpal said the company sees DTH and streaming coexisting, with over 100 million households yet to buy their first TV.
Coverage: 3 sources, 3 neutral
Sources (3): livemint.com (neutral report), thehindubusinessline.com (neutral report), economictimes.indiatimes.com (neutral report)
This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry. Methodology and corrections.
