
Television actor Vishal Aditya Singh will play a new character in the vertical daily soap Dil Se Deewangi Tak, describing the role as unlike anything he has attempted before. The show is…
Television actor Vishal Aditya Singh will play a new character in the vertical daily soap Dil Se Deewangi Tak, describing the role as unlike anything he has attempted before. The show is Vertical’s first daily soap made for the vertical format, designed for viewing on phones.

Singh said he chose the project to explore storytelling created specifically for mobile screens. He said the show retained the essence of a television serial through its casting, writing and execution. His character appears after another character undergoes plastic surgery, but is connected to the previous season’s storyline. Singh said playing a character who belongs to the earlier story while appearing as a new person made the role challenging. He added that he prefers parts that test him as an actor.
Vertical fiction changes how television-style drama reaches viewers, placing the phone screen and mobile viewing habits at the centre of the format. Its success will depend on whether serial storytelling can hold attention in a portrait frame while retaining continuity across seasons. The new role also gives the show a way to preserve an existing storyline while introducing a different performer and character identity. Viewer retention and the platform’s decision to continue daily episodes will be the clearest signals of whether this experiment gains traction.
Source: timesofindia.indiatimes.com
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