Now Reading: Watch Indian films in UAE, win gold or SUV with VOX campaign
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Watch Indian films in UAE, win gold or SUV with VOX campaign
VOX Cinemas has launched the Filmy Fever campaign across its UAE locations, offering moviegoers a chance to win 500g of gold or a Jetour T2 SUV by purchasing tickets for selected Indian films throughout August.
To enter the gold draw, customers must buy a qualifying ticket online and scan a QR code on the voucher to submit details via the Dream Dubai page. For the SUV draw, tickets must be purchased online, in-person ticket purchases are only eligible for the gold draw. Each qualifying ticket counts as one entry, and the promotion is open to UAE residents aged 18 and above.
The campaign covers Indian films in Hindi, Tamil, Telugu, Punjabi and Malayalam, including titles like Toxic, Psycho and Awarapan 2. The Jetour T2 draw is on September 2, and the gold draw on September 3, with winners contacted by phone or email.
Indian Opinion Analysis
This is a straightforward marketing promotion by VOX Cinemas to boost footfall during a typically slow August period. The prize values are substantial: 500g of gold is worth about Rs 52 lakh at current rates, and the SUV model is a mid-range Chinese-brand vehicle. The campaign targets the large Indian expatriate population in the UAE, who form a significant part of cinema audiences. Similar gold giveaways by UAE retailers during festivals have proven effective at drawing crowds. The key metric to watch is whether the promotion fills seats for lesser-known Indian films that might otherwise struggle at the box office.
Source: khaleejtimes.com
This story was synthesised by AI from the source linked above. Methodology and corrections.
