X offers Rs 2.85 lakh for 15 original videos in 30 days

X has launched a Video Kickstart Bonus programme that guarantees a $3,000 (approx Rs 2.85 lakh) payout to invited creators who publish 15 original videos within 30 days. The invite-only pilot was announced by SpaceXAI Creator Product Lead Allegra Jacchia on 15 October.

X offers Rs 2.85 lakh for 15 original videos in 30 days

Each video must be vertical, under three minutes, and self-created. Content previously posted on other platforms is eligible if it carries no watermarks. Creators must post at least one video on 15 different days during the campaign period.

Invitations are being sent over the next few days, and enrolment closes on 30 October. The programme has no minimum view or engagement requirement. Participation also offers a fast track to X's Original Content Rewards programme.

Indian Opinion Analysis

The Video Kickstart Bonus departs from X's existing model by offering a fixed payout independent of views or engagement, a shift that may attract creators wary of algorithmic uncertainty. The requirement of 15 posting days in 30 days is a test of consistency rather than virality. The invite-only structure means most users cannot apply, and X has disclosed no public criteria for selection. The key constraint for creators is the 30 October enrolment deadline, after which the pilot's scope will become clearer.


Source: digit.in

This brief was synthesised by AI from the source linked above. Methodology and corrections.

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