Now Reading: Toxic advance bookings cross Rs 70 crore in India
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Toxic advance bookings cross Rs 70 crore in India
Yash's upcoming film Toxic, directed by Geetu Mohandas, has collected over Rs 70 crore in advance ticket sales across India ahead of its August 26 release, 123telugu.com and m9.news report. The film has sold more than 2.5 million tickets on BookMyShow and District apps, with over 100,000 tickets sold in the last hour before release. The Telugu version alone has contributed Rs 15 crore in advances, with Hyderabad leading at Rs 5 crore.
The Telangana government has granted permission for a Rs 50 hike on single-screen tickets and Rs 100 hike in multiplexes for 10 days, subject to the producer transferring Rs 1 crore to the Telugu film employees' welfare account, m9.news reports. However, Andhra Pradesh has not yet approved a similar price hike, leaving one key market unresolved. The film releases during the Milad-un-Nabi holiday and Raksha Bandhan weekend, which is expected to boost footfalls. Trade estimates project a day-one collection of Rs 100 crore or more in India alone.
Indian Opinion Analysis
The coverage splits between hype-driven outlets framing Toxic as a record-shattering event and neutral outlets reporting pre-sale numbers and regulatory hurdles. Sensationalist reports from 123telugu.com and m9.news focus on advance figures crossing Rs 70 crore and ticket sales of 2.5 million, omitting the delay in Andhra Pradesh price approval. Neutral reports from m9.news and telugu360.com highlight the unresolved AP government decision, which could cap the film's Telugu state revenue. The key test remains AP's ticket price GO, which will determine whether the film matches the Rs 100 crore opening projections.
Coverage: 7 sources, 4 neutral, 3 sensationalist
Sources (7): 123telugu.com (sensationalist), 123telugu.com (2) (sensationalist), 123telugu.com (3) (neutral report), telugu360.com (neutral report), m9.news (sensationalist), m9.news (2) (neutral report), m9.news (3) (neutral report)
This brief was synthesised by AI from the 7 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Updated: this story now draws on 7 sources.
