Now Reading: YES Bank launches women-only credit card with health check-ups
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YES Bank launches women-only credit card with health check-ups
YES Bank has launched the YES Essence credit card, designed exclusively for women as primary cardholders. The card goes beyond typical shopping rewards to include lifestyle, travel, wellness and financial awareness benefits, along with an annual preventive health check-up that covers women-centric screenings such as cancer-marker tests.
Anil Singh, Country Head, Credit Cards & Merchant Acquiring at YES Bank, said the bank identified women as a distinct and growing customer segment whose preferences differ from other users. The card is currently available only to salaried women, but the bank is evaluating extending it to self-employed women as well.
Benefits include accelerated rewards on dining, groceries, shopping, beauty and travel, welcome vouchers across fashion and fitness brands, a birthday voucher, buy-one-get-one movie tickets, complimentary coffee at select malls, and a subscription to a business news platform. Singh said initial activation and spending have been encouraging.
Indian Opinion Analysis
YES Bank's move reflects a broader industry shift as lenders seek to tap India's growing female workforce and their increasing financial independence. The inclusion of health screenings, particularly cancer detection, differentiates this card in a crowded market where most co-branded cards focus on retail or travel rewards. The key question is whether the card's annual fee and eligibility criteria will attract enough salaried women to make the segment profitable. Watch for the card's uptake numbers in the next quarter as an indicator of demand for gender-specific financial products.
Source: businesstoday.in
This story was synthesised by AI from the source linked above. Methodology and corrections.
