Now Reading: 82% of Indian smartphone buyers seek AI features, Amazon survey finds
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82% of Indian smartphone buyers seek AI features, Amazon survey finds
82% of Indian smartphone buyers seek AI features, Amazon survey finds
A survey by Amazon India, conducted in July on its marketplace, found that 82% of smartphone buyers are looking for AI-enabled features such as contextual assistance, generative photo editing and visual search. The survey, called Best in Tech Survey, also showed that 87% of respondents prioritise performance and speed, 79% battery life and 77% camera quality. Battery life was the most common shortfall, with 22% wanting it fixed, ahead of camera (17%) and performance (12%).
The survey revealed that one in three buyers is willing to spend Rs 50,000 or more on their next phone, including 17% looking above Rs 75,000. The largest single budget segment remains Rs 25,000 to Rs 50,000 at 42%. Over half (54%) keep their phones for two years or longer, and 48% plan to upgrade within three months. Reviews and ratings (47%) matter more than discounts (35%) for purchase decisions. Zeba Khan, Director of Consumer Electronics at Amazon India, said AI has moved from a talking point to an expectation, but customers remain clear about fundamentals like performance, battery and camera.
Indian Opinion Analysis
Both The Hindu and Times Now News report the same Amazon survey facts neutrally, with no pro-government or critical framing. The Hindu leads with the AI finding and gives precise budget breakdowns and the quote from Amazon's director. Times Now News is more conversational, leading with a timeline of AI integration and repeating the budget data, but also includes a speculative closing line about the road ahead. Neither outlet adds independent analysis or questions the survey's methodology. The coverage is uniform straight reporting. A careful reader should note that the survey was conducted on Amazon's own marketplace and reflects its customer base, not all Indian buyers. Watch for actual sales data in coming quarters to see if stated preferences match real purchases.
Coverage: 2 sources, 2 neutral
Sources (2): thehindu.com (neutral report), timesnownews.com (neutral report)
This story was synthesised by AI from the 2 sources linked above. Methodology and corrections.
Updated: this story now draws on 2 sources.
