Now Reading: Samsung India launches 2026 Bespoke AI appliances with SmartThings
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Samsung India launches 2026 Bespoke AI appliances with SmartThings
Samsung India launches 2026 Bespoke AI appliances with SmartThings
Samsung India has launched its 2026 Bespoke AI appliances lineup, including AI-powered refrigerators, air conditioners and washing machines. The company showcased the range at its experiential event The Brief Gurugram, positioning AI…
Samsung India has launched its 2026 Bespoke AI appliances lineup, including AI-powered refrigerators, air conditioners and washing machines. The company showcased the range at its experiential event The Brief Gurugram, positioning AI as a central thread connecting devices through the SmartThings platform.
Products include the Family Hub Refrigerator with AI Vision built on Google Gemini, the Bespoke AI WindFree Pro AC starting at Rs 69,990, the Infinite 1-Way Cassette AC starting at Rs 1.6 lakh, and a Bespoke AI Laundry Combo. Features include AI Energy Mode, food recognition, sleep tracking via Galaxy Wearables, and pet care services.
Samsung says every second appliance it sells in India is now a Bespoke AI appliance. Its SmartThings registered user base in India stands at 33.15 million, with 6.9 million monthly active users, up 30% year-on-year. The company says AI Energy Mode has saved over 3,213 MWh in the Southwest Asia region in the past year.
Indian Opinion Analysis
The Economic Times led on user adoption data, 30% MAU growth, 6.9 million monthly active users, and quoted Samsung on active feature usage rather than just downloads. Times Now reported a higher MAU figure of 25 million, a discrepancy the source did not explain. Samsung's press release focused entirely on product features, ecosystem integration and executive quotes, with no mention of user growth rates or market positioning. The combined picture: Samsung is pushing a premium, connected-home narrative with strong early adoption, but the key metrics to watch are actual active usage versus device sales, and whether the two sources' MAU numbers can be reconciled.
Coverage: 3 sources, 1 pro-government, 2 neutral
Sources (3): economictimes.indiatimes.com (neutral report), news.samsung.com (pro government), timesnownews.com (neutral report)
This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry.
Updated: this story now draws on 3 sources.
