Now Reading: 92% of urban Indian shoppers used AI tools in past month
-
01
92% of urban Indian shoppers used AI tools in past month
As many as 92% of surveyed urban Indian shoppers used at least one AI tool while shopping in the past month, according to findings presented at the NIQ Insight Summit India 2026.…
As many as 92% of surveyed urban Indian shoppers used at least one AI tool while shopping in the past month, according to findings presented at the NIQ Insight Summit India 2026. The data, covering product discovery, recommendations and purchasing decisions, shows AI moving beyond experimentation into everyday buying behaviour for India’s connected consumers.
Separately, 82% of urban consumers use quick-commerce services, and 65% said they would pay a premium for 30-minute delivery. NIQ projected India’s e-commerce market will reach $345 billion by 2030, growing 2.5 times faster than the global rate.
Gen Z is expected to become India’s highest-spending consumer cohort by 2030. The summit, attended by over 200 business leaders and consumer intelligence professionals, also discussed agentic commerce, where AI systems assist with product evaluation and purchase decisions.
Indian Opinion Analysis
NIQ is a global consumer intelligence firm whose data is widely cited by Indian retail and FMCG companies for planning. The survey’s urban-only sample means the 92% figure reflects India’s richest, most connected consumers, not the national average. The quick-commerce figure of 82% usage is striking: just three years ago, services like Zepto and Blinkit were niche. If Gen Z becomes the highest-spending cohort by 2030 as projected, brands will have to rethink everything from pack sizes to payment modes. The Reserve Bank of India does not track AI shopping use, but its 2023 digital payments index showed rapid adoption, a useful macro backdrop. The next signal to watch will be whether the NIQ 2030 projections show up in actual quarterly earnings of listed FMCG companies from the June quarter onward.
Source: economictimes.indiatimes.com
This brief was synthesised by AI from the source linked above.
