Now Reading: Air India taps Manish Malhotra to design new employee uniforms
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Air India taps Manish Malhotra to design new employee uniforms
Air India has partnered with fashion designer Manish Malhotra to create new uniforms for over 10,000 employees, including cabin crew, cockpit crew, and ground and security staff. The new uniforms are expected…
Air India has partnered with fashion designer Manish Malhotra to create new uniforms for over 10,000 employees, including cabin crew, cockpit crew, and ground and security staff. The new uniforms are expected to be rolled out by the end of this year.
The collaboration is part of Air India's ongoing modernisation programme and new global brand identity. Malhotra and his team have begun meeting staff for discussions and fitting sessions to understand their needs. The designer, known for his work in over a thousand films, said the aim is to 'evolve without erasing' and 'modernise without forgetting'.
Indian Opinion Analysis
This is the latest in a series of brand overhauls since the Tata Group took over Air India in January 2022. The airline has already unveiled a new logo and livery. Employee uniforms are a high-visibility element of a carrier's identity, and a designer of Malhotra's stature signals the scale of investment Tata is making. The real test will be operational: uniforms must meet safety and comfort standards for long-haul crews. The rollout by end-2024 will show whether the design can balance style with function.
Source: khaleejtimes.com
This brief was synthesised by AI from the source linked above.
