Now Reading: Amul raises ghee, butter prices ahead of Diwali
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Amul raises ghee, butter prices ahead of Diwali
The Story in Brief
Amul has increased the prices of ghee and butter ahead of Diwali, with a 1-kg carton of ghee rising from Rs 630 to Rs 680 and a 500-gm butter pack from Rs 310 to Rs 325. The hike erodes much of the benefit consumers received from the September 2025 GST reduction on dairy products, when the tax was cut from 12% to 5%.
The price revision comes amid rising demand for branded ghee following a crackdown on adulterated products in Gujarat and Rajasthan, where around 2 lakh kg of duplicate ghee has been seized over six months. A cooperative leader attributed the surge to festive demand, noting that nearly 45% of annual ghee consumption occurs during the season. Retailers in Vadodara and Ahmedabad report scarce stocks of Amul cow ghee since the Ganesh festival, with a D-Mart outlet in Ahmedabad having no stocks on 3 November.
Supply disruptions have also been reported in Pune, Kolkata and Jammu and Kashmir. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul products, did not respond to requests for comment.
Indian Opinion Analysis
Both sources present near-identical facts on Amul’s price hike, the GST cut erosion, and the cow ghee shortage linked to the anti-adulteration drive. The Economic Times leads with a detailed price table and the TOI-led cooperative leader’s quote on 2 lakh kg of seized duplicate ghee, while the Times of India emphasises the festive-season demand and supply squeeze from a consumer perspective. Neither outlet adopts a pro-government or critical stance, the coverage is uniform straight reporting with minor structural differences. The key open point remains the GCMMF’s silence on the supply disruption, which both sources note, leaving the reason for the wider shortage unresolved.
Coverage: 2 sources, 2 neutral
Sources (2): economictimes.indiatimes.com (neutral report), timesofindia.indiatimes.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
