Now Reading: EloElo Group raises $80m Series C led by Hornbill Capital, NBCUniversal
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EloElo Group raises $80m Series C led by Hornbill Capital, NBCUniversal
EloElo Group raises $80m Series C led by Hornbill Capital, NBCUniversal
The Story in Brief
Bengaluru-based EloElo Group, which operates micro-drama platform Story TV, has raised $80 million in a Series C funding round co-led by Hornbill Capital and NBCUniversal. MIT Investment Co. and existing investors Kalaari Capital, Play Ventures, Waterbridge Ventures and Griffin Gaming Partners also participated, taking total capital raised to $130 million. Business Standard reports the company is valued at around $500 million after the round.
Founded in 2020 by former Flipkart executive Saurabh Pandey, EloElo has a library of over 5,000 micro-dramas across six languages, with users averaging 95 minutes of daily time spent on the platform. The company plans to use the funds to produce original content across languages, expand internationally starting with the US, and invest in Dolphin AI, its AI-powered creative suite. Micro-dramas are expected to generate $14 billion globally by end of 2026, according to Omdia.
Indian Opinion Analysis
All three sources report the same Series C round with identical figures, $80m led by Hornbill Capital and NBCUniversal, total raised $130m, and quote the same company metrics: 5,000-plus micro-dramas, 95-minute average daily use, 40m monthly active users. The coverage is uniform straight reporting. Business Standard adds a valuation of roughly $500m from unnamed sources, which the other two omit. None of the three carries a discernible slant or editorial framing. The story’s significance lies in the scale: a $14bn global micro-drama market by end-2026, and EloElo’s ambition to become its dominant brand from India.
Coverage: 3 sources, 3 neutral
Sources (3): economictimes.indiatimes.com (neutral report), thehindubusinessline.com (neutral report), business-standard.com (neutral report)
This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Update, 4 November 2026: this story now draws on 3 sources.
