Amul raises ghee, butter prices, BAMUL follows suit

Amul has increased ghee and butter prices by Rs 3 to Rs 50, effective immediately. A one-kg carton of ghee now costs Rs 680, up from Rs 630, while a 100-gram pack of butter is priced at Rs 66, up from Rs 63. Dainik Bhaskar reports the revision follows a surge in demand for branded ghee after crackdowns on adulterated ghee in Gujarat and Rajasthan.

According to a cooperative leader quoted by Dainik Bhaskar, nearly 2 lakh kg of fake ghee has been seized across the two states in the last six months, pushing consumers towards trusted brands. The festive season accounts for about 45% of annual ghee sales, adding to supply pressure. The hike partially reverses the benefit of the September 2025 GST cut on dairy products from 12% to 5%, which had led Amul to reduce prices on 700 products.

Separately, TV9 Hindi reports that BAMUL has revised Nandini ghee, butter, paneer and Trupti milk prices from 4 November. Nandini ghee now costs Rs 850 per litre, and salted butter Rs 90 for 100 grams. The move follows KMF's recent increase of Rs 8 per litre on milk and Rs 14 per litre on curd. Shortages have been reported at some outlets.