Now Reading: Asus targets No.1 spot in India with tablets, gaming push
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Asus targets No.1 spot in India with tablets, gaming push
Asus India aims to become the number one PC brand in the country this year, Vice President Arnold Su has said. The company is entering the tablet market with new models priced…
The Story in Brief
Asus India aims to become the number one PC brand in the country this year, Vice President Arnold Su has said. The company is entering the tablet market with new models priced aggressively, and expects gaming PCs to remain its biggest growth driver, he added.
Su said smaller towns in India hold the key to Asus's next phase of growth. The company is also dealing with rising PC component prices by adjusting product mixes and local manufacturing. Asus currently competes with Lenovo, HP, and Dell in the Indian PC market.
The Indian Opinion
Su's confidence is understandable given Asus's steady gains, but talk of becoming number one often glosses over the entrenched positions of Lenovo and HP in government and education contracts. The real test will be whether Asus can sustain this push beyond urban gamers and professionals. A clear number to watch: its market share in the next IDC quarterly report.
Source: gadgets360.com
This story was synthesised by AI from the source linked above.
