Now Reading: Audi aims to double India market share with localised models
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Audi aims to double India market share with localised models
Audi India plans to raise its market share from about 8% to 15-16% within three years, ET Auto reports. The luxury carmaker will launch the new Q3 SUV this festive season, followed…
The Story in Brief
Audi India plans to raise its market share from about 8% to 15-16% within three years, ET Auto reports. The luxury carmaker will launch the new Q3 SUV this festive season, followed by the next-generation A5 in the first half of 2027 and the Q9 SUV later that year. Audi sold 4,510 vehicles in India in 2025 and 1,896 in the first half of 2026, with full-year volumes expected to stay broadly flat.
The company will expand its dealer network from 29 to 40 outlets by the end of next year, targeting Tier-II and Tier-III cities. It is also assessing local production for future electric vehicles, citing high import duties on premium EVs.
The Indian Opinion
The easy story is that a new model wave alone can revive Audi, or that expensive imports have made India impossible for luxury brands. Neither view is complete. Audi’s own sales base is modest, while localisation, pricing and wider access will decide whether its target becomes credible. The useful test is simple: can the company move beyond 4,510 annual vehicles without relying mainly on discounts?
Source: auto.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
