
The distributor of Batwara 1947 has agreed to a 50-50 show-sharing arrangement with Awarapan 2, softening an earlier demand for all single-screen shows. Exhibitors, already squeezed, now face a new challenge from…
The distributor of Batwara 1947 has agreed to a 50-50 show-sharing arrangement with Awarapan 2, softening an earlier demand for all single-screen shows. Exhibitors, already squeezed, now face a new challenge from Sony, which has demanded a minimum of two shows daily for Spider-Man: Brand New Day in single screens, with higher requirements for larger cinemas.
A trade source told Bollywood Hungama that Sony feels justified as the film collected around Rs 9 crore on Tuesday and is expected to perform strongly over the Independence Day weekend. An exhibitor from Nawalgarh, Rajasthan, summed up the dilemma: 'We always face this problem of doing batwara of shows while making sure none of the distributors is upset.'
The battle over show allocation pits three films with legitimate box-office claims against each other. While the 'distributor vs exhibitor' narrative often paints one side as greedy, the reality is a chronic screen shortage in single-screens. The exhibitor's pun on 'batwara' and 'awarapan' is amusing, but it masks a structural problem: too few screens for too many releases. The real test will come this weekend: if Spider-Man continues to draw crowds, can any 50-50 arrangement hold? Or will box-office numbers force a fresh renegotiation? The answer lies in the ticket counters.
Source: bollywoodhungama.com
This story was synthesised by AI from the source linked above.