Now Reading: Bhansali’s Love & War sparks Rs 300 crore distribution rights war
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Bhansali’s Love & War sparks Rs 300 crore distribution rights war
Sanjay Leela Bhansali's Love & War has reportedly triggered a bidding war for theatrical distribution rights around Rs 300 crore, with Dharma Productions, Zee Studios and Pen Marudhar competing for the deal,…
The Story in Brief
Sanjay Leela Bhansali's Love & War has reportedly triggered a bidding war for theatrical distribution rights around Rs 300 crore, with Dharma Productions, Zee Studios and Pen Marudhar competing for the deal, as per Variety India. The period romantic war drama starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal has already secured over Rs 200 crore through non-theatrical rights. Netflix is said to have acquired streaming rights for around Rs 130 crore, with music and satellite rights adding another Rs 70-80 crore.
The final shooting schedule began on August 3 at Royal Palms in Goregaon. Bhansali aims to wrap the shoot by August 31, with two large-scale war sequences involving 50 stunt performers and up to 350 junior artistes. The film, originally set for Christmas 2025, has been postponed multiple times and is now scheduled for a January 21, 2027 release.
The Indian Opinion
Even before a single frame is shot, Love & War is being valued at Rs 500 crore in pre-release business. The constant narrative that Bollywood is dying rings hollow when a period romantic war drama with three stars can command such figures. The real test is not the deal-making but the final product. Will Bhansali's expensive vision match the hype, or will the big numbers just be another pre-release headline that audiences forget?
Source: timesofindia.indiatimes.com
This story was synthesised by AI from the source linked above.
