Now Reading: Sanjay Leela Bhansali’s Love & War draws Rs 300 crore distribution battle
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Sanjay Leela Bhansali’s Love & War draws Rs 300 crore distribution battle
Sanjay Leela Bhansali’s Love & War draws Rs 300 crore distribution battle
Variety India reports that Sanjay Leela Bhansali's upcoming period war romance 'Love & War', starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, is drawing bids around Rs 300 crore for theatrical distribution…
The Story in Brief
Variety India reports that Sanjay Leela Bhansali's upcoming period war romance 'Love & War', starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, is drawing bids around Rs 300 crore for theatrical distribution rights. Competing companies include Dharma Productions, Zee Studios and Pen Marudhar.
The film's pre-release business has reportedly already crossed Rs 200 crore from non-theatrical rights, including a Rs 130 crore streaming deal with Netflix. The final shooting schedule began on August 3 at Royal Palms in Goregaon, with Bhansali aiming to wrap by August 31. The film is slated for release on January 21, 2027.
The Indian Opinion
Giant pre-release numbers for a Bhansali film are hardly surprising, but the Rs 300 crore distribution talk risks feeding a tired Bollywood narrative that only star-driven spectacles matter. The real test for the industry is whether mid-budget films can also find buyers. Watch for the final deal figure: if it falls short of the reported number, it will reveal how much of this is trade hype versus actual market appetite.
Source: timesofindia.indiatimes.com
This story was synthesised by AI from the source linked above.
Updated: this story now draws on 1 sources.
