BJP names Deepak Mhaskey as new social media head

Rediff.com reports that the BJP has appointed academic Deepak Mhaskey as its new social media department head, replacing Amit Malviya who led the party's digital outreach for 11 years. Mhaskey, a chemistry professor from Chhattisgarh, will oversee the party's digital communication strategy.

Malviya congratulated Mhaskey and the newly appointed co-conveners, stating their appointments come at a crucial time as the party aims to expand its message nationwide. He expressed confidence that under the new leadership, BJP's digital communication will achieve new milestones and continue shaping India's public discourse. NDTV Profit notes the change comes amid a party focus on connecting with GenZ voters.

Malviya acknowledged the party's social media support base for their role in reshaping public discourse. He had been at the helm of BJP's social media strategy since 2015, when he was made head of the IT department. The new team is expected to take over party's digital outreach going forward.