BJP names Deepak Mhaskey as new national social media convener

The Bharatiya Janata Party (BJP) has appointed Deepak Mhaskey as its new national social media convener, replacing Amit Malviya. The 58-year-old Chemistry professor-turned-politician from Chhattisgarh takes on the role as the party faces challenges connecting with younger voters, The Hindu reports. Mhaskey has stated he will engage youth through reels on social media platforms.

Mhaskey, who previously headed the BJP's Chhattisgarh social media cell and served as a state-level spokesperson, is seen as a calm backroom strategist. Party colleagues say he shifted to aggressive campaigning during the 2023 Chhattisgarh assembly polls by targeting the then Congress government on corruption through sustained social media posts, according to The Hindu. Business Today notes he joined the party's state IT cell in 2009 and has worked on electoral data and government beneficiary schemes.

Mhaskey also served as an independent director on the board of Engineers India Limited (EIL) from November 2021 to March 2026. His background includes over 35 years of experience in agriculture and organic farming. He will lead a team including Priti Gandhi, Alok Bhatt, Shiwanand Dwivedi and Arun Yadav.