Now Reading: Chiranjeevi says audiences will come for good films, not OTT
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Chiranjeevi says audiences will come for good films, not OTT
Telugu superstar Chiranjeevi has pushed back against the widespread belief that audiences are staying home because of OTT platforms. Speaking at the success event of nephew Varun Tej’s horror-comedy 'Korean Kanakaraju', Chiranjeevi…
The Story in Brief
Telugu superstar Chiranjeevi has pushed back against the widespread belief that audiences are staying home because of OTT platforms. Speaking at the success event of nephew Varun Tej’s horror-comedy 'Korean Kanakaraju', Chiranjeevi said viewers will come to theatres if the content is good. He pointed to a string of recent hits, from 'Peddi' to 'Chennai Love Story', as proof. The film, directed by Merlapaka Gandhi, has crossed Rs 19.42 crore in India within five days.
Chiranjeevi credited director Merlapaka Gandhi for the film’s success, praising him for blending Korean elements into the story and completing the project on time and within budget. 'Korean Kanakaraju' features Varun Tej, Ritika Naik and Satya, with music by Thaman. The film’s worldwide collection stands at Rs 24.02 crore.
The Indian Opinion
The lazy narrative that OTT platforms are killing theatres misses the real story. Chiranjeevi has named half a dozen films, big and small, that succeeded in recent months. That undercuts the convenient excuse makers often reach for. The question is not whether OTT exists, but whether producers invest in content that demands a big screen. Watch if the next quarter's slate shows the same diversity of hits or if the industry slips back to formula.
Source: timesofindia.indiatimes.com
This story was synthesised by AI from the source linked above.
