Consumer startups rush to raise funds as investor interest grows

Consumer startups make a dash for funding as investor interest grows

At least half a dozen consumer startups are in talks to raise funds or have closed rounds, people familiar with the discussions told Mint. The Souled Store (TSS) is preparing a ₹300-400…

The Story in Brief

At least half a dozen consumer startups are in talks to raise funds or have closed rounds, people familiar with the discussions told Mint. The Souled Store (TSS) is preparing a ₹300-400 crore pre-IPO round, though co-founder Vedang Patel denied the company plans to raise capital before listing. Haus & Kinder is raising ₹150 crore from Sauce.vc and others, while Nat Habit seeks about ₹150 crore from Hero Enterprise and existing investors. Scrubsy’s raised ₹27 crore led by V3 Ventures. Early-stage deals include Pawfect Foods’ ₹30 crore and Be Clinical’s ₹20-30 crore. Investor interest is boosted by strong D2C growth and exit options via M&A and IPOs.

The Indian Opinion

The flurry of funding talks is being called a revival of the consumer startup space. But look closer: many rounds involve secondary sales for early backers, not fresh growth capital. The Souled Store’s co-founder denies needing pre-IPO money, raising doubts about how much of this is genuine expansion versus investor exits. Watch if these deals close at stated valuations, and whether TSS sticks to its no-capital-raise plan.


Source: livemint.com

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