Now Reading: Excel Entertainment launches Excel Music label backed by Universal Music Group
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Excel Entertainment launches Excel Music label backed by Universal Music Group
Excel Entertainment launches Excel Music label backed by Universal Music Group
Excel Entertainment has set up a new label, Excel Music, with Universal Music Group on board as a strategic shareholder and as its marketing and distribution partner. Universal Music India had already…
Excel Entertainment has set up a new label, Excel Music, with Universal Music Group on board as a strategic shareholder and as its marketing and distribution partner. Universal Music India had already bought a 30 per cent stake in Excel back in January 2026, an arrangement that gave Universal worldwide distribution rights to Excel's original soundtracks and made Universal Music Publishing Group its sole publisher. Excel Music's opening release is the soundtrack for Mirzapur: The Movie, due out September 4, 2026, led by a track marking Haryanvi artist Dhanda Nyoliwala's first appearance in a Bollywood project and expected within the week. Beyond this first film, the label is also set to take on scoring and soundtrack work for Excel's own future productions as well as projects from other Indian filmmakers and production houses.
Indian Opinion Analysis
The account comes from a single outlet, Rolling Stone India, with no second report of the launch to set beside it. What the report does fix are dates and proportions: Universal Music India's 30 per cent stake taken in January 2026, global distribution rights over Excel's original soundtracks, and Universal Music Publishing Group installed as exclusive publisher. Beyond the first film, the label's stated remit covers Excel's own future soundtracks and scores as well as music from other Indian filmmakers and production houses. The first dated test is the Mirzapur: The Movie soundtrack, due on 4 September 2026, with the Dhanda Nyoliwala lead track expected within the week.
Source: RollingStoneIndia
This brief was synthesised by AI from the source linked above.
