Now Reading: Film leaks rarely sink big-star box office, experts say
-
01
Film leaks rarely sink big-star box office, experts say
Vijay's Jana Nayagan grossed over ₹220 crore despite being leaked online weeks before release. Industry experts note that Pushpa 2: The Rule also faced leaks yet earned ₹830 crore in Hindi alone.…
The Story in Brief
Vijay's Jana Nayagan grossed over ₹220 crore despite being leaked online weeks before release. Industry experts note that Pushpa 2: The Rule also faced leaks yet earned ₹830 crore in Hindi alone. Hollywood film Obsession netted ₹85 crore in India despite piracy. Poor-quality prints and the unique theatre experience limit leaks' impact on blockbusters, but small films may suffer more.
Video piracy costs the Indian industry ₹22,400 crore annually, with streaming accounting for 63% of pirated content. Producer Anand Pandit says a leak chips away at curiosity but the real test is audience response after opening shows. Star power and fan loyalty remain crucial buffers, as seen with Vijay's farewell film.
The Indian Opinion
The narrative that piracy is killing cinema is too sweeping, especially when stars like Vijay and Allu Arjun still pull record openings. Yes, leaks are a costly problem. But blaming box office failures solely on piracy ignores weak content or poor word-of-mouth. The real test is not whether a film leaks, but whether audiences keep filling theatres after day one. How many non-star films have quietly tanked even without leaks? That number will tell the true story.
Source: livemint.com
This story was synthesised by AI from the source linked above.
