Flipkart Freedom Sale ad mocked as obituary draws outrage

Flipkart's Freedom Sale newspaper advertisement, mimicking obituary pages with the headline "WE AREN'T SAD AT ALL" and photos of living people, has sparked widespread anger. Livemint reports that journalist Shobhaa De called the ad "self-serving, disgusting and insensitive" on X, urging consumers to boycott the e-commerce platform.

Social media reactions were mixed but largely critical. Some users called the ad "despicable" and a "very bad analogy," while others argued it was simply unfunny, attention-seeking dark humour that did not merit outrage. Several netizens noted the images are AI-generated. Critics accused the marketing team of poor taste, with some demanding an apology and the ad's removal.

The advertisement plays on urgency with lines suggesting deals will soon leave. Flipkart has not yet responded to the criticism.