Now Reading: Flipkart to launch food delivery in Bengaluru this month
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Flipkart to launch food delivery in Bengaluru this month
Flipkart will debut its food delivery service in Bengaluru later this month, leveraging its Minutes quick-commerce platform and Ekart logistics. The ecommerce giant plans to expand to other cities later this year…
Flipkart will debut its food delivery service in Bengaluru later this month, leveraging its Minutes quick-commerce platform and Ekart logistics. The ecommerce giant plans to expand to other cities later this year and is developing a standalone app. With about 500 million registered users and 40 million SuperCoins members, Flipkart aims to cross-sell food orders without starting from zero.
Flipkart is offering restaurants a base commission of 12-13%, against the 30% charged by rivals Zomato and Swiggy, and plans to cap marketing spends. It will use ONDC integration for onboarding and SuperCoins for discounts to protect margins. The company is relying on its existing infrastructure to minimise operational costs during the rollout.
Indian Opinion Analysis
Flipkart enters a market where Amazon Food, Ola, Paytm, and Tata Neu have all failed to break the Zomato-Swiggy duopoly. The key difference this time is Flipkart's massive user base and lower commission structure, directly addressing restaurant grievances. However, consumer habit and delivery density are formidable barriers. The success will depend on how fast Flipkart can achieve scale in Bengaluru and whether it can maintain lower commissions without burning cash. The next date to watch is the end of this month for the Bengaluru launch.
Source: inc42.com
This story was synthesised by AI from the source linked above.
