Now Reading: FSSAI: Diageo’s whisky ‘matured in oak casks’ claim misleading
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FSSAI: Diageo’s whisky ‘matured in oak casks’ claim misleading
India's food safety regulator has warned Diageo that its whisky label claiming the product is 'matured in American oak casks' is misleading. In a July 20 notice, the FSSAI said the whisky…
The Story in Brief
India's food safety regulator has warned Diageo that its whisky label claiming the product is 'matured in American oak casks' is misleading. In a July 20 notice, the FSSAI said the whisky contains a major portion of non-matured grain neutral spirit, not fully aged spirit. The regulator also recently banned sales of some Diageo and Inbrew spirits for using artificial flavouring instead of proper ageing.
Diageo India says it is committed to quality standards and is engaging with the FSSAI on labelling queries. The company's Royal Challenge whisky, which sells over 4.5 million cases annually in India, costs Rs 360 for a 375 ml bottle in Uttar Pradesh. The FSSAI also criticised Diageo's vague mention of 'Scotch' on the label, demanding clearer information about the spirit used.
The Indian Opinion
Indian drinkers want honest labels, not clever marketing. FSSAI says Diageo's whisky contains mostly unaged grain spirit, yet the front label boasts of American oak casks. The industry cries foul, insisting it follows the law. But the rules are clear: any age claim must refer to the youngest spirit in the blend. If Diageo's 'matured' means just a splash of aged Scotch, consumers deserve to know. Will the company now change its labels or fight the notice in court?
Source: thehindu.com
This story was synthesised by AI from the source linked above.
