Now Reading: Gamers in India earn on STAN platform as startup nears profitability
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Gamers in India earn on STAN platform as startup nears profitability
Bengaluru-based startup STAN has built a platform that lets gamers and creators build voice-led communities and earn money. Founder Parth Chadha spotted a gap in socialising online in 2022. Initially focused on…
The Story in Brief
Bengaluru-based startup STAN has built a platform that lets gamers and creators build voice-led communities and earn money. Founder Parth Chadha spotted a gap in socialising online in 2022. Initially focused on collectibles, the platform pivoted to user-generated communities in 2023 after poor revenue. STAN now has over 48 million registered users, 5 million creators, and more than 3 lakh creators earning each month. In-app purchases, advertising, and STAN Shop drive revenue.
The platform has expanded beyond gaming to anime and esports. STAN uses AI for personalisation and moderation, leveraging 30,000 hours of Indian audio data. It is near profitability. The startup has raised a $10.5 million Series A from investors including Google AI Futures Fund, Nazara Technologies, and Sony Innovation Fund. Chadha says STAN differs from Western platforms by being mobile-first and supporting regional languages and Tier-2 and 3 markets.
The Indian Opinion
The narrative that gaming is just a distraction for Indian youth is wearing thin. Deccan Herald reports STAN now has over 3 lakh creators earning monthly and is near profitability. This is not a fad but a new livelihood route, especially for Tier-2 and 3 markets. The real test will be whether these earnings are sustainable or just a bubble. How many creators actually make a meaningful living, and not just pocket money?
Source: deccanherald.com
This story was synthesised by AI from the source linked above.
