Now Reading: Gen Z fuels global cinema revival, ticket sales surge
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Gen Z fuels global cinema revival, ticket sales surge
Global box office is predicted to hit $35bn in 2026, up 7% from 2025, driven by Gen Z’s return to theatres. In the US, nearly 90% of Gen Z went to the…
The Story in Brief
Global box office is predicted to hit $35bn in 2026, up 7% from 2025, driven by Gen Z’s return to theatres. In the US, nearly 90% of Gen Z went to the cinema in 2025, averaging seven visits, more than older generations, according to Fandango. Films like 'Spider-Man: Brand New Day' and 'Obsession' have seen young audiences propel them to record-breaking earnings. Under-30s make up over half of the Hindi box office in India, Ormax Media reports. Social media platforms like TikTok and Letterboxd are generating buzz and FOMO, turning cinema trips into shareable events. Revenue per attendee at AMC is up 44% compared to 2019.
The Indian Opinion
The narrative that streaming killed cinema always felt premature. Now Gen Z is proving that social media, often blamed for shortening attention spans, can actually drive crowds to theatres. Viral trends and FOMO are working in favour of the big screen, not against it. But this revival depends on event films and novelty add-ons. The real test will be whether cinemas can sustain this momentum without relying on billion-dollar franchises and branded popcorn buckets.
Source: hindustantimes.com
This story was synthesised by AI from the source linked above.
