Google Fitbit Air launches in India at Rs 13,999

Corrected 1 October 2026: the first version of this brief gave the price as Rs 6,999, a figure no source reported, and a later version attributed it to Gadgets 360. The price is Rs 13,999, and the headline, text, image description and section now say so.

The Story in Brief

Google launched its first screen-less fitness tracker, the Fitbit Air, in India on Wednesday, 30 September, at Rs 13,999, with sales starting 2 October. The device offers 24/7 heart rate monitoring, SpO2 tracking, sleep stage analysis, and up to seven days of battery life. It comes in four colours, Obsidian, Berry, Lavender and Fog, and uses an interchangeable pebble-style design with bands made from recycled materials.

Google Fitbit Air, launched in India at Rs 13,999

Buyers receive a three-month trial of Google Health Premium and can claim Rs 1,000 cashback with select HDFC Bank and ICICI Bank cards. The tracker is available through the Google Store, Flipkart, Croma, Reliance Digital, Vijay Sales and other retail partners. Times Now, Hindustan Times, Deccan Herald and NDTV Profit all give the price as Rs 13,999.

Update, 30 September 2026: Hindustan Times, Deccan Herald and NDTV Profit confirm the Rs 13,999 price and the 2 October sale date reported by Times Now. Hindustan Times adds that the Fitbit Air made its global debut in select markets in May 2026.

Indian Opinion Analysis

Five outlets cover the launch with the same wire-style facts, and none of them disagrees on the price: Times Now, Hindustan Times, Deccan Herald and NDTV Profit give Rs 13,999, and no source gives any other figure. An earlier version of this brief gave Rs 6,999 and attributed it to Gadgets 360, but no source reported that price. The reports agree on the 2 October sale date, and those that give details agree on four colours, a Rs 1,000 bank cashback and up to seven days of battery life. Gadgets 360 adds that Google first showed the tracker in India at its Made by Google event on 13 August.

Corrected 1 October 2026: the first version of this brief gave the price as Rs 6,999, a figure no source reported, and a later version attributed it to Gadgets 360. The price is Rs 13,999, and the headline, text, image description and section now say so.

Coverage: 5 sources, 5 neutral


Sources (5): gadgets360.com (neutral report), timesnownews.com (neutral report), hindustantimes.com (neutral report), deccanherald.com (neutral report), ndtvprofit.com (neutral report)

This brief was synthesised by AI from the 5 sources linked above, so one read covers every framing they carry. Methodology and corrections.

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