Google has launched the Pixel Tag in India, its first Bluetooth tracker to compete with Apple's AirTag. The device costs Rs 3,799 for a single unit and Rs 12,900 for a pack…
Google has launched the Pixel Tag in India, its first Bluetooth tracker to compete with Apple's AirTag. The device costs Rs 3,799 for a single unit and Rs 12,900 for a pack of four, but it will only be available for purchase in November 2026. The Pixel Tag features an IP67 rating, a year-long replaceable coin-cell battery, and compatibility with Android 9 or newer devices with Bluetooth 6.0. It uses Ultra-Wideband and Bluetooth Channel Sounding for precision finding through the Find Hub app, and can tap into a network of over one billion Android devices to locate lost items when out of range. Google also includes security features that alert users if an unknown tag travels with them.

Google has finally entered the Bluetooth tracker market with a direct AirTag rival, yet Indian buyers must wait until November 2026. That two-year gap feeds a lazy narrative that India always gets tech late. Meanwhile, the Pixel Tag’s reliance on a crowdsourced network of over a billion Android devices could make it far more effective than Apple’s solution in a country where Android dominates. The real test: will Google’s timeline slip, and does its unknown-tag alert work as seamlessly as claimed when tested in Indian surroundings?
Sources (2): gadgets360.com, hindustantimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.