
Take-Two Interactive CEO Strauss Zelnick has admitted the company could have charged a higher price for Grand Theft Auto 6 and still seen strong sales, given the immense hype surrounding the title.…
Take-Two Interactive CEO Strauss Zelnick has admitted the company could have charged a higher price for Grand Theft Auto 6 and still seen strong sales, given the immense hype surrounding the title. In an earnings call, Zelnick said offering the base game at $80 and a special edition at $100 struck the right balance of value, but acknowledged other pricing options were possible. The remarks come as Rockstar Games prepares to debut an Extended Look of GTA 6 on Netflix on August 27.
In India, GTA 6 is available for pre-order at Rs 5,999 for the Standard Edition and Rs 7,499 for the Ultimate Edition. The Ultimate Edition includes bonus vehicles, weapons, outfits, and a month of GTA+ membership. The game's pricing has long been a point of debate among gamers, with many expecting a $100 base price tag.
The CEO's comment that GTA 6 'could have' sold at $100 is not an apology for a low price, but a boast of the brand's strength. For Indian gamers paying Rs 5,999, the remark may feel like a flex that ignores local buying power. The real test will be whether Indian pre-order numbers match the global frenzy, or whether the hype runs ahead of wallets here. Watch the first-week sales in India to see if the price is actually a 'phenomenal value' or just a sweet deal for Take-Two.
Source: timesnownews.com
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