Now Reading: Haryanvi goes global with Spider-Man song and Spotify hits
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Haryanvi goes global with Spider-Man song and Spotify hits
Sony Music India released 'Barsaat', a promotional song for Spider-Man: Brand New Day, in Haryanvi on July 28. The track by the duo Banjaare follows their earlier hit Bairan, which topped Spotify's…
The Story in Brief
Sony Music India released 'Barsaat', a promotional song for Spider-Man: Brand New Day, in Haryanvi on July 28. The track by the duo Banjaare follows their earlier hit Bairan, which topped Spotify's Weekly Top Songs India chart. JioHotstar now offers cricket commentary in Haryanvi, and at Google I/O 2026, the Gemini AI assistant spoke Haryanvi on stage.
Creators like Vivek Chillar, who has 1.21 lakh Instagram followers and gets 64 million monthly views, say the shift began five-six years ago. Reasons include cheap mobile data, the Covid lockdown, a generation unashamed of its accent, and a paying digital economy. Chillar notes that nearly half his audience is from outside Haryana. Linguists say Haryanvi's closeness to Hindi helps it travel beyond the state.
The Indian Opinion
Mainstream media often paints Haryanvi as gangster- or hinterland-speak. The real story is simpler: cheap data and lockdown boredom let dialect content find its own audience. When CRPF jawans recognise a Haryanvi commentator at the airport, the 'country bumpkin' tag dies. The test is whether the corporate world, not just entertainment, will hire people who speak it without asking them to code-switch.
Source: thefederal.com
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Updated: this story now draws on 1 sources.
