HELM, Parijat Industries partner across agrochemical value chain

HELM AG, a global chemical company, and Parijat Industries (India) Ltd have announced a strategic collaboration spanning digital commerce, branded crop protection products, technical manufacturing, and international distribution. The partnership brings together HELM's agri-input portfolio and technology platforms, including its portfolio company PEAT GmbH which developed the Plantix digital agriculture platform, with Parijat's manufacturing base and global distribution network, according to a media statement.

As part of the deal, Parijat will acquire a retailer-focused digital commerce platform and work with the Plantix team for direct-to-farmer marketing. The collaboration establishes a new HELM-branded product line in India, with Parijat and its subsidiary Leeds Lifesciences securing exclusive rights to use HELM branding. Parijat also intends to launch HELM's plant advantage line of biostimulants and biologicals in India. On the international side, Parijat will develop technical manufacturing capabilities for HELM's proprietary molecules and serve as a toll manufacturing partner for HELM's global active ingredient and formulation needs.

Uday Raj Anand, CEO of Domestic Business at Parijat Industries, called the partnership an important step towards the company's vision of using digital technologies for farmer advisory and distribution. Stephan Schnabel, CEO of HELM AG, said India is a highly important market for agriculture and that Parijat's entrepreneurial spirit and commitment to ethical business convinced the company to partner with them.