Hyundai India targets 1 million connected car sales by 2027

Hyundai bets road ahead is connected, by software

Hyundai Motor India aims to sell one million connected cars cumulatively by 2027, with over 800,000 such vehicles already on Indian roads. The company said connected vehicle penetration across its portfolio has…

The Story in Brief

Hyundai Motor India aims to sell one million connected cars cumulatively by 2027, with over 800,000 such vehicles already on Indian roads. The company said connected vehicle penetration across its portfolio has risen from 4% in 2019 to 20% now. It targets more than two million cumulative connected car sales by 2030.

Hyundai's Bluelink platform offers over 70 features including remote monitoring, crash notification, and AI-powered voice commands. The system has assisted more than 500,000 motorists through SOS services and supported around 15,000 crash interventions. Hyundai's upcoming mass-market electric SUV will offer next-generation connected car technology as standard across all variants.

The Indian Opinion

The hype around 'connected cars' often paints a picture of self-driving pods, but Hyundai's 800,000-odd units on Indian roads mostly use basic features like remote lock and location tracking. The real story is whether customers will pay extra for over-the-air upgrades, or if this is just another spec-sheet checkbox. The test will be the adoption rate of paid Bluelink subscriptions after the free trial ends.


Source: economictimes.indiatimes.com

This story was synthesised by AI from the source linked above.

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