ICICI Prudential launches term plan with pregnancy break for women

From pregnancy breaks to 15% premium discount: Inside ICICI Prudential’s new women-first insurance plan

ICICI Prudential Life Insurance has launched ICICI Pru iProtect Smart Her, a term plan tailored for women. It offers a 15% lifetime premium discount, a pregnancy break benefit that allows eligible women…

The Story in Brief

ICICI Prudential Life Insurance has launched ICICI Pru iProtect Smart Her, a term plan tailored for women. It offers a 15% lifetime premium discount, a pregnancy break benefit that allows eligible women to pause premium payments, and women-specific health management services worth up to Rs 25,000. The policy also includes Child Education Care, which pays the death benefit as an increasing income over 10 years. Total wellness benefits can reach Rs 92,100. The company said the product addresses life stages from pregnancy to retirement. Prospective buyers should evaluate the actual cover, exclusions, and whether the plan meets their dependents' needs.

The Indian Opinion

The industry frames this product as a breakthrough for women, but the real test is whether the 15% lifetime discount offsets any hidden loading on premiums. The pregnancy break is a useful flexibility, yet many women already have maternity leave or savings to cover gaps. The wellness services worth Rs 25,000 are promotional, not a substitute for adequate cover. Compare the premium with ICICI's standard iProtect Smart plan to see if the discount is genuine or just a marketing spin.


Source: livemint.com

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