Now Reading: IIM Ahmedabad Publishes Case Study On House Of Abhinandan Lodha
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IIM Ahmedabad Publishes Case Study On House Of Abhinandan Lodha
IIM Ahmedabad Publishes Case Study On House Of Abhinandan Lodha
The Indian Institute of Management Ahmedabad has published a case study on House of Abhinandan Lodha’s business model, the real estate company said. Titled “HoABL: Ready for Scaling Up”, the study was…
The Story in Brief
The Indian Institute of Management Ahmedabad has published a case study on House of Abhinandan Lodha’s business model, the real estate company said. Titled “HoABL: Ready for Scaling Up”, the study was published by the IIMA Case Centre and co-authored by IIMA marketing professor Sourav Borah and Aparna Kansal of IMT Ghaziabad.
The case examines HoABL’s digital-first customer journey, legal due diligence, design-led development, hospitality and data-driven marketing. It also studies the company’s effort to build a branded land category and the choices involved in scaling while retaining customer trust. HoABL was established in 2020 and says it is not associated with Lodha or Lodha Group.
The Indian Opinion
The company’s announcement presents an academic case study as proof of a transformed real estate model, but publication is not the same as independent validation of sales, returns or customer experience. Claims about trust and transparency need checks through land-title records, project delivery and complaint data. The useful test is whether HoABL can preserve these standards as it scales, not whether its model receives classroom attention.
Source: freepressjournal.in
This story was synthesised by AI from the source linked above.
